The Books X 837 Samsung NYC Residency by Will Smith

We're stoked to be teaming up with 837 Samsung venue in New York over the winter soundtracking the daytime and evening sets throughout the week. This is Samsung 837, where technology and culture collide.

Located in the heart of the Meatpacking district in NYC, Samsung 837 combines art, fashion, technology, and sport in unprecedented ways. It’s not a store, but a new kind of place filled with ideas, experiences, and Samsung’s cutting edge devices.

Samsung 837 is where anyone can try out virtual reality, take part in interactive art installations, and see a larger-than-life, three-story screen. It’s home to live music performances, exclusive screenings, and radio recordings.

The space was designed by WonderWall Inc. and features an amphitheater area, VR tunnel, DJ booth, customer service and experience area, and café.

Come say hello.

Up Coming Dates

  • Tuesday 18th October 5pm-9pm DJ Coco Robert
  • Saturday 22nd October 1pm-5pm DJ Amrit
  • Sunday 23rd October 5pm-8pm DJ Maad
  • Saturday 29th October 1pm-5pm DJ Amrit
  • Sunday 13th November 5pm-9pm DJ Maad
  • Monday 14th November 1pm-5pm DJ Maad

RHYME Asia Tour by Will Smith

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RHYME will be coming to Asia from Sydney, Australia in October for The Books. 

6-Oct Le Baron, Shanghai

8-Oct Play Club, Hong Kong 

“Re-inventing Original” and “One to Watch” are some of the comments being thrown about Rhyme in her current home town of Sydney, Australia. Newly Signed with NYC based Manager Sam Li with plans to move to the States to further develop her sound in the S/S 2016 is looking promising as her career in music starts to take off... literally.

Daughter of Aussie Rock Legend Richard Lara (of The Screaming Jets), Rhyme’s rock n roll roots are plain to see in the music she plays and the atmosphere shecreates, headlining regularly at Middlebar, El Topo, Bucketlist & Harpoon Harrys. Not one to be pigeon holed however,
Rhyme’s DJ sets and love for music isn’t limited by genres, and she isn’t afraid to throw a few curveballs to keep a crowd on their toes.  

As a travelling model she has been exposed to and influenced by a variety of sounds, from Shanghai’s underground trap/techno to Los Angeles old school rock and hip hop scene even to Bali’s fun light Island tropical house/disco music scene. But, Not content with just listening to what was going on around her, Rhyme networked herself into securing gigs at major clubs in these cities djing at MYST (Shanghai) and STRAWHUT (Bali). Her most recent trips to NY and LA have only reinforced her global aspirations as a performer, landing a gig at LA's new funk rooftop bar EP.LP Club and signing with NYC based manager Sam Li as a HOS Artist upon her visit from meeting in China 2 years prior.